Ian Tidder
Co-founder
- Founded Computaris in 1992, grew it to £9M and sold it in 2011.
- 1,000+ projects for 80+ telecom operators.
- Thirty-five years leading growth in global organisations.
United Kingdom · Saudi Arabia
Success is the deliverable.
In the agentic era, implementation is abundant. Judgment is scarce.
AI-native technology consultancyUnited Kingdom · Saudi Arabia · Romaniaoutcomelab.co.uk
01The premise
The premise
Writing code is no longer the hard part. A small senior group with AI agents now ships in weeks what took a team a quarter.
What hasn't got cheaper is deciding what to build, and proving it worked. That judgment is what we sell.
02The failure mode
Projects fail because success was never defined.
Most companies don't have an execution problem. They have a definition problem.
Features nobody uses.
Processes automated that should never have existed.
MVPs shipped with no plan for the day after launch.
Velocity measured. Value never.
None of these failed in the build. They failed before it, when nobody wrote down what success would look like.
03Why not in-house
Why this hasn't been solved in-house.
Your team is running the business. Defining a result, building the shortest path to it and measuring whether it arrived is a different discipline, and the AI delivery muscle behind it isn't in most buildings yet.
A first attempt that fails poisons the appetite for a second. That is why someone outside has to carry the accountability, not just the hours.
04What you buy
What you actually buy.
An Outcome Contract. It is the first thing we produce, and everything after it is built and priced against it.
Outcome LabOutcome Contract · Defined before buildRef. OC–0000
- 01The result
- One sentence, in your words. Not a feature list.
- 02How it is measured
- The metric, its baseline, the target, and the date it is read.
- 03What is in, what is out
- The scope the result needs, and the scope it doesn't.
- 04The price
- One fixed figure. It doesn't move with hours, headcount or change requests.
- 05If we miss
- How we diagnose, how we correct, and that it is at our cost if the definition was wrong.
Signed for the clientName · Role · Date
Signed for Outcome LabName · Role · Date
If the honest conclusion is that it shouldn't be built, that conclusion is the deliverable.
05How it runs
How the engagement runs.
- Weeks 1–2
Define the result
We agree the business problem and how success is measured, and write the Outcome Contract. If it shouldn't be built, we say so.
- Week 2 onwards
Deliver
A small senior squad with AI agents builds the shortest path to the result. Working software every week, not decks.
- Until the result
Validate and improve
We measure whether the result arrived. If not, we keep going. When it has, the knowledge stays with you.
- Optional · Monthly
Ongoing partnership
For a roadmap of results rather than one. No lock-in.
06Commercial model
Outcomes. Not Hours.
What you pay for
One fixed price against one defined result.
Agreed before anything is built. It does not move.
What we never charge for
- Hours worked
- Team size
- Change requests
- Meetings about meetings
Our incentive is to finish. Yours is to get the result. Same incentive.
07When we miss
What happens when we miss.
Most firms would never put this on a page. That is why it is here.
Diagnose openly
We find out why, together. No hiding behind scope documents.
Correct at our cost
We propose the corrective path and execute it. On us.
Own the definition
If the result was defined wrong, that is ours.
The Outcome Contract is a commitment, not a disclaimer.
08Who we are
Who you will be working with.
Two founders, both accountable on every engagement. Our founders have led delivery at Computaris and Deloitte Digital.
Ioan Posa
Co-founder
- Led a unit of around 100 people at Deloitte Digital.
- Built its RPA and QA delivery capability from scratch.
- Fifteen years in IT services, watching the hours model fail the client.
Romania · United Kingdom
09Not for everyone
Who this is not for.
If hours are what you want, we're not a fit.
If the deliverable you want is a deck, other firms do that well.
If success can't be defined, we won't start.
If you need a team to absorb a backlog, hire one.
If a business result is what you need, keep going.
10Start
Start with an Outcome Contract.
The first step is bounded: one to two weeks, one written definition of success, one fixed price for delivering it. Tell us the problem and we will tell you plainly whether it is worth defining.
Read by both founders.